About Us

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Jordan Gentry is a co-founder and licensed securities advisor with over a decade of experience in business wealth management. He specializes in providing comprehensive financial guidance to business owners on essential topics such as 401(k) management, tax planning services, investments, and business development. Jordan earned his B.S. in Workplace Training & Leadership from Idaho State and holds an Executive Certificate in Financial Planning from Pepperdine Graziadio. Outside of the office, Jordan's passion for adventure is matched only by his dedication to his family. He can often be found golfing, exploring the outdoors, or traveling with his wife, Korbie; their son, Maddox; and their two retrievers, Ginger and Whiskey.

Cole Parker, CPA, is a co-founder and the driving force behind our firm's accounting philosophy, specializing in areas such as 401(k) management and business wealth management. He began his career at Deagle & Ames, where he honed his skills as a CPA. A 2009 graduate of Idaho State University, Cole holds a Bachelor's in Business Administration and Accounting and has built over 16 years of experience in the field. When he's not leading clients to success with tailored tax planning services, Cole shares his passion for the industry by teaching accounting, bookkeeping, and QuickBooks at the College of Southern Idaho. Outside of work, he enjoys spending time on the lake with his family, where they can be found wakeboarding and camping.

Amanda Ash, CPA, has over 20 years of experience providing controller and CFO–level leadership to businesses and nonprofit organizations. She specializes in strategic financial oversight, financial reporting, payroll management, and advisory support for organizations navigating growth and operational complexity.

Amanda brings extensive real-world experience as a long-tenured Corporate Controller, where she has overseen multi-entity accounting operations, cash flow planning, compliance, and internal controls. She is known for her ability to bring clarity to complex financial data, identify risks early, and help organizations build strong, sustainable financial foundations.

As a Certified Public Accountant, Amanda partners closely with business owners and leadership teams to provide practical, reliable financial guidance that supports informed decision-making and long-term stability.

Outside of the office, Amanda is actively involved in the community, serving in leadership and board roles for local nonprofit organizations focused on healthcare and family support. She enjoys spending time with her four children and grandchild, tackling DIY home projects, and unwinding with a good book whenever she gets the chance.

Megan earned both her Bachelor’s and Master’s degrees in Accounting from Utah State University, graduating in 2024 and 2025, respectively. Her master’s program included a specialization in taxation, which laid a strong foundation for her career in tax planning services, particularly in areas like 401(k) management and business wealth management. While studying at Utah State, she gained valuable hands-on experience as a tax associate at Nate Blotter and Associates in Logan, Utah, where she worked with a diverse range of clients on individual, fiduciary, and small business tax returns. Additionally, she volunteered with the IRS-sponsored VITA (Volunteer Income Tax Assistance) program, helping underserved communities prepare and file their tax returns. Originally from Highlands Ranch, Colorado, she now lives in Baton Rouge, Louisiana, where her husband is pursuing a Master's degree at LSU. They are excited to welcome their first child this October. Outside of work, she enjoys hiking, camping, and traveling.

Ashley Tracy is a key member of our team, bringing over a decade of bookkeeping experience, a sharp eye for detail, and a commitment to helping our clients thrive through effective tax planning services. Her time at PCA has exposed her to a wide variety of bookkeeping challenges, which she now leverages to support our clients in their business wealth management efforts. Ashley holds her A.A. from the College of Southern Idaho. Outside of work, you can find Ashley cheering on her daughter Nora at swim meets, volunteering at school, and enjoying quality time with her husband, Nate, while also discussing strategies for 401(k) management.